The marketing of the Beatles continues with undelayed urgency, with the advent of Beatles Rock Band video game, and now the remastering of many Fab Four recordings in a flashy, bulky, expensive package. I cannot see myself having my history sold to me yet again; my memories ought not be what breaks the bank account.I was born in 1952 and was , more or less, a perfect witness to the Beatle phenomenon as it happened. From here , I'll the dulling recollection of what they meant to me and my generation and will not wax on their dually over rated and under appreciated qualities--few popular bands have ever been subject to the kind of exaggerated elevations and damnations than these guys have--and instead cut to the quick; the subject of the Beatles bores me stiff. We gone through an endless series of repackagings of their music since their 1970, none of which has made their great tunes sound any greater, nor made their slightest songs gain any more credibility. I refuse to live up to Tommy Lee Jones' groaning admission in Men In Black ; I will not buy the White Album songs again, no matter how crisp and clear the new versions are promised to be. I'm fine with my copies of Yesterday and Today, Revolver, The White Album and Abbey Road ; this was their finest string of albums, brimming with new melodies, wonderfully elliptical lyrics and wholesale genius in the vocals. To get these albums again would make me a mere fetishists, not a fan. But a fan I remain, and in the time since the rise of the Beatles and my tour of duty as a working music critic for several Southern California publications, my tastes have changed. Not "matured", not "improved" or "gotten more sophisticated", just changed. I remain a rock and roll fan, a Beatle fan, an encourager of loud guitars and passion, but the point of being interested in arts , as the cliche goes, is to broaden one's world, not to continually spend cash money on refurbished tunes in an attempt to relive what is past. I don't want to shut the door on the past, of course. I'm just annoyed that someone my age is expected to go out and buy again the music that I already own.